Building Elegance Online – Graphic Artist & Certified Internet Webmaster

One of the key challenges in building this women’s formal wear e-commerce site was striking a balance between showcasing the exquisite selection — featuring elegant wedding gowns, and sophisticated ensembles for life’s most memorable occasions — while navigating certain limitations. Although gaining followers was essential, restrictions from the dress manufacturers prevented me from displaying pricing, adding complexity to my efforts in engaging potential customers online.

— Crafting an Exclusive Online Experience —

The site was designed as an elegant catalog, where the beautiful photography provided by the dressmakers takes center stage. I was able to launched this site swiftly and under budget, this project transformed the client’s digital presence from the ground up — bringing them from no online presence to a full website that now drives visitors directly to their showroom, as they requested.

— The Branding Experience —

With bridal trade shows happening year-round, my client wanted to ensure that his men’s and women’s showrooms were prominently showcased in new eye-catching marketing materials. The goal was to create standout visuals and compelling content that capture the essence of both showrooms, attracting attention from brides, and grooms, at these high-traffic public events.

— Trade Show Bags —

Inside each of these exclusive trade show bags, the visitor would find two beautiful garter belts (one to keep and one to throw), the latest print catalogs showcasing our elegant collection for men and women, and business cards for easy follow-up! I created these bags as a creative and stylish way to get prospects to take a little piece of Belmeade home.

— Trade Show Tablecloth Stand Out —

— AI Generated Graphic For Bridal Veil Giveaway —

At our trade show booth, each visitor who scanned the QR code (provided by the Pink Bride event) gained entry into an exclusive Bridal Veil giveaway. This approach created buzz among attendees and significantly boosted our email list, helping us connect with more potential clients.