Did you know Google is one of the most valuable companies on the planet.
“Google generated nearly $59 billion in advertising revenue last year, up 17%. The lucrative search ad business has made Google one of the most valuable companies on the planet. Its $366 billion market capitalization is second only to Apple’s. (2015)”
“In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars.”
It is interesting when people tell me they can see their website on their smartphone or tablet so it must be mobile ready. That is not a correct assumption. If you are investing money in google ads – your landing page should have a clear, call to action.
Mobile friendly means users can easily navigate your website, consume your message and contact you with the click of a button. No pinch zooming required.
Many 2D barcodes lead smartphone users to their website homepage. This is not a good way to spend your advertising dollars. Sending users to a page they can not read easily or navigate on their smartphones, does not usually convert to a inquiry.
Don’t let this opportunity pass you by. Call today and schedule a website analysis to verify your website is doing all it can to bring in customers.
References:
- Google: annual advertising revenue 2001-2021
Published by Statista Research Department, Dec 2, 2022 - Google’s mobile defense against European pressure.
- Avoid disappearing from Google. Make your site mobile-friendly